Photo: Drone Racing Leagueĭevelopers going to the conference will be allowed to participate in a competition using data collected by Google Cloud to predict race outcomes and provide tips to the pilots to enhance their performance.
#Drone racing league plus#
While optimizing the drones is obviously a plus for the game, the league also uses race data to make drones better for enterprise and humanitarian work.įor the league's upcoming race in October, Google will collect data that can be used by developers to optimize drone and pilot performance. The league announced last week that it's partnering with Google Cloud for its upcoming race in October Google will collect data that can be used by developers to optimize drone and pilot performance. It's got to be incredible programs that they can be part of.” They can see through logos - we're not just putting that out there. For example, last August, it teamed up with T-Mobile to build the first-of-its-kindĥG-powered racing drone. But its partnerships are more targeted at a tech-savvy audience than your typical sports league.
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Like most professional sports leagues, brand deals and partnerships are a major part of the Drone Racing League’s business model. “There's opportunities for every ethnicity, geography, gender to compete shoulder-to-shoulder, very different from other sports where they have separate leagues,” she said. Despite its competitive nature, the league aims to make the sport inclusive. The league hosts qualifying races every year prior to its first race, drawing in thousands of competitors for just 12 spots, Jacobson said. While anyone can apply to be a league pilot, the competition is fierce.
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The company runs theĭRL Academy, which teaches people how to pilot drones using an at-home simulator, and DRL Labs, which works to develop and advance drone technology.
If they want to be a professional athlete, now they can be a professional drone pilot,” Jacobson said. “We want to help this next generation really think about other career opportunities in sports. But it’s also focused on creating a new way for young people to think about sports. Taking pages from other professional sports leagues, entertainment is at the heart of DRL. “The difference is we are a technology-driven sport, really tailor-made for this next generation and developing the new playing field of sports.” “Think of the Drone Racing League like any other professional global sports property,” Rachel Jacobson, the league’s president, told Protocol.
It’s been broadcasted on NBC and has amassed more than 6 million followers across TikTok, Facebook and Instagram. Since it was founded seven years ago, the league has scored multiple partnerships, including with T-Mobile, the U.S. Meet the Drone Racing League, a professional sports company that combines emerging technology with traditional racing. Now imagine that those cars are drones, flying through obstacles at 90 mph, leaving trails of bright lights behind them and weaving through a swarm of onlookers. Cars zip loudly around the track as you sit in a packed crowd, fans screaming with excitement.
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